I was reading an article in the Toronto Star (this article the Star apparently borrowed it from USA Today) and it was asking about the possibility of intermissions at movies returning especially for the BIG movies like MCU movies. Several film experts claim that wouldn’t happen due to the loss of revenue (15mins of a break to a movie means “less showings” in their minds and it doesn’t matter how expensive the concessions are weren’t make it up) but Mom and I think that it would give the theatre another chance to make more sales at the concession stand. Mom and I think that there should be at least some trial runs and also to look at the past when intermissions were a thing at the movies.
What do you think -Would Intermissions at movies sell more snacks?
Yes intermissions at movies would sell more snacks
No- it wouldn’t have any effect on snacks being sold
I was trying to find the article from today’s paper couldn’t find it but I found another article saying that intermissions at movies are still a thing in Egypt, Turkey, Iceland, Switzerland and India. And occasionally they show up in movies to give it a “more old-timey” feel like Peter Jackson’s King Kong.
Some Hollywood person decided that a “10 mintue” intermission kinds of um? “ruins” with the modern day cineplex of “pack them in six films a day” showings. Gandhi (1982) was the last (North American) movie to have intermission
Interesting I have two articles which both kind of contradicted each other. I have to find the other one which I had a second ago.
With some movies like MCU movies like Avengers Endgame are 3hours and 2mins long. And as I said to @AlienToasterRepairs in Egypt, Turkey, Iceland, Switzerland and India intermissions are still a thing in those countries in movie theatres and they’re probably as modern as we are (more or less)
Personally speaking I wouldn’t mind a short intermission in films ≥ 3 hours in duration (or less for kids films). It would be a good time to hit the loos and I could see myself stocking up on snacks on my way back.
I kinda don’t want to put this out into the universe but an intermission could also be further monetised with more ads.
Well at the Landmark Cineplex in my town when we go see movies there that there’s already is ads when you sit down in luxurious chairs- like for hot dog snack, and coke, and some other stuff before the movie. And apparently in theatres in 1957 there was animated snacks dancing around on screens with one of them with a flag saying “refreshments” during the intermission- it’s in one of the two articles in one of my previous posts
here it is:
and two of the articles said because people’s brains have shorter attention spans intermissions would help give them a break. Or for others it would help them hash over the movie so far
The only problem would be that women’s washrooms would need a lot more toilet stalls because from Mom and my experience that the women’s washroom can have quiet a line of women wanting to go.
It would probably usher in a return of the usher/ette selling stuff off a portable tray. Maybe dedicated stock such as tins of soft drink, bagged snacks, mini ice cream tubs and the like rather than everyone traipsing back to the main foyer.
I don’t know how much places like Landmark Entertainments or the SCENE Cinplexs are getting for people using the Delivery apps but both pre-Covid (when the parents and I went to the latter) and Landmark Entrainment (which we currently go too) - both had ads for “us to enjoy their snacks at the comfortable of our homes” using SKIP or UberEats, etc.
And I agree it would probably usher in a return of usher selling stuff off a portable tray-like mini ice creams and stuff. If it works for live theatre, why can’t it also work for movies theatres? Sure they would still need to return to the lobby to refill their drink.
Here in the great 'Murica (mostly sarcastically said) We actually do have something like that! In Texas at least we have “Studio Movie Grill” which is like, fast casual food, and then “Alamo Draft House” which is a little more toward beer but also has servers and a selection of food. I won’t lie, the food is middling at best, but it’s a fun date night.
you didn’t read this part did you or did you speed read through it?:
As time went on, intermissions helped meet other needs. Having a brief break in the picture encouraged patrons to get up and refill their popcorn. This made theaters even more money on concessions, one of their highest areas of income. Who could forget this gem?
I read it. I didn’t see any sources for it. Just because this man said it on the internet doesn’t make it true. It doesn’t make it untrue either, but I feel like AMC would have market research on the issue and if intermissions would make them more money they would have them.